welcome to

feel-good fitness for women


Women’s fitness shouldn't just be about body image and weight loss. It should be about you - all of you! Because you are so much more than your body. Instead of working out to change the way we look, we can move to feel good in our own skin! We can break free from food guilt once and for all & learn how to heal the relationship we have with our bodies. I'll be here to coach you every step of the way.

hi friend,

Personal training & nutrition coaching



I’m an ACE certified personal trainer and a Kinesiology graduate from The University of Texas at Austin. And! I have a nutrition coaching certification from Precision Nutrition. 


I used to hate my body!! But my struggles led me here. And for that, I will forever be grateful because now, I get to use my challenges as points of connection with other women. I love how personal training allows me to create deep & meaningful relationships with my clients. The women I get to work with are inspiring, beautiful, and incredibly courageous! It's an honor to move with and coach them on a weekly basis. Training for me is more than a job. It's my dream!! This is my life's work.

Can I share my heart with you? For years, I struggled with cystic acne, self-love, and my body image...

hi friend,

Madison Deaton

I converted this 40-foot shipping container into a fitness studio!

Plano, TX

feel-good fitness + Holistic Nutrition + Self-Love Coaching

I believe that every body is unique. So I work hard to create personalized, one-of-a-kind workouts just for you.

As a certified personal trainer, I specialize in creating the perfect workout for your goals and specific pain-points using self-love practices, mobility flows, and functional strength training methods.

My training philosophy



... in the magic of movement. We move to feel good in our bodies - not to forcefully change the way we look. 


… healthy looks different on every body. We can celebrate our differences and make room for others to shine.


… growth is always more important than perfection. Little by little, a little becomes a lot.


… self-love is an essential part of wellness. If you don’t first believe that you are enough, no amount of success will ever be enough for you.


… food allows us to celebrate life & connect with others. We savor these moments and eat from a place of nourishment, not restriction.

What is "Functional Training?"

Did you know: Your body moves in three planes of motion! All throughout the day, you move forwards and backwards, side to side, and even rotationally too. So, it’s important to workout in a way that enhances your every day movement. Here at The Fit Flamingo, I go above & beyond to create workouts that help you feel really good in your own skin - both during and after our sessions! We focus on deep core engagement, mind/body connection, posture, and total body strength training.

     noun | the ability to move freely and easily.

I incorporate mobility flows into every session! Mobility is the ability to move a joint through its full range of motion. It's an important tool for unlocking pain in the body, preventing injuries, relieving stress, and enhancing overall performance.

the benefits of mobility

My favorite corner in the studio

Madison has met me where I'm at each session and helped me celebrate everything. All these things have helped me actually get excited for my health and well-being. I'm so grateful for a trainer who learned my physical therapy exercises post surgery and helped my whole body recover. This isn't just another place to workout, it's a place to be transformed inside and out."

"The Fit Flamingo helped me find the fighter within myself, whether it was physically, mentally or emotionally.

~ Rebecca

"As a former triathlete, I know how to push my body and work hard; but I've lost touch with that part of myself, and was looking for a trainer who could help me rediscover and reconnect my mind & body, without shaming me into losing weight (we all know that's real!). Madison has been able to do all of that and more. She is so personable and relatable. Each week she asks about my stress levels, pressure areas in my body, any injuries, and how I'm feeling emotionally. She know there's an organic mind, body, soul connection and she creates workouts designed to cater to each client's needs. Her studio is incredible - client-focused, welcoming, and beautiful."

"Madison has the most gentle & joyful spirit. Each training session is personalized towards me and my specific needs. I always leave my sessions feeling encouraged & inspired!"

~ Kaleigh Ann

~ Carmen

Kind Words from Clients

inside the studio...

"Madison is a wonderful trainer. What I love most about her is the incredible sense of intuition that she has. (She is a lot like her mom most people say!!) She listens to me and gathers information based on where I am at, not only physically but also emotionally, and what my personal goals are. She takes this information and creates workouts for me that are exactly what I need. Workouts that are healing, attainable, challenging, and empowering."

Her favorite client,

~ Debbie

aka my mom! :)

my mom is one of my biggest inspirations

On the blog, you'll find a collection of posts each written with the same intention in mind: I want you to have the tools to transform your life from the inside out. This is the perfect place to start!!

Helpful Resources

Let's work together

Trust me, I get it - staying disciplined and motivated all on your own is tough. I know you're strong, capable, and resourceful enough to power through those challenges. But sometimes, it's nice to have someone else inspire, uplift, and empower you beyond what you ever thought possible. I would love to be that person for you. Click here to view my in-person & virtual packages. You have my word: I will always show up to our times together with my full heart.

Every day on Instagram I post mobility flows, pep talks, and insights on movement, self-love, mindfulness and more. 

daily check-ins

Imagine waking up everyday loving your body and feeling full of energy without dieting or sticking to a rigid workout plan. Join Feel Good Monthly for just $33/month!

virtual membership

i'm in your corner

the studio in plano, texas!

Each week, I'll send you a pep talk to uplift, inspire, and motivate you as you live out your best life + feel-good movement ideas & new offers!


So friend, how can I help you?







Message me (Madison!) using the contact form below:

are you interested in working together?


meanwhile, follow along on:

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Thank You!

hi hey hello!

I'm Madison Deaton. I'm a wife, personal trainer, business owner, dreamer and doer. I strive to create a safe space where women can gather and feel good in their own skin. Welcome to my world of feel-good fitness. Studio location: Plano, TX.


I transformed this 40-foot shipping container into a women's fitness studio. It's a safe space for personal training, group classes, and holistic nutrition & self-love coaching located in Plano, TX.

The Fit Flamingo Studio