BTS: The story behind my business, "The Fit Flamingo”

THE FIT FLAMINGO BLOG

All my life, I dreamed of one day owning my own business. As the daughter of two entrepreneurial parents, I’ve been able to see the ins and outs of what it really looks like to build a successful business from the ground up.

When I was just 2 years old, my dad started his own environmental consulting firm and my mom opened a private counseling practice. Their entrepreneurial spirit has fueled our family and I’ve always admired the way they follow their passions every day. They have shown me what it looks like to cultivate purpose within a career, how to live each day with integrity and intention, and how to focus more on impact rather than profits.

My parents are my biggest inspirations.

And now 25 years later, here I am starting a business of my very own.

I’ve always loved fitness (basketball was my first love!) but I have never felt quite at home within the fitness industry. The gym can be an intimidating space and women’s fitness can be quite sexualized. And I would just sit with myself and ask, “where do I fit in to all of this!?”

And then one day I realized that I wasn’t meant to fit in. I was meant to create something new.

So in my hometown of Plano, Texas I created a fitness studio out of a 40-foot shipping container. I decided that I was going to do something I had never seen done before. I was going to help women feel really really good in their own skin. I was going to create a safe space where women could gather. I was going to bring my fun, quirky energy to the fitness industry. I was going to talk about things that really mattered. Things like self-love and body acceptance. And I would give people more than just workouts. I would give them hope. I would help them feel seen. They would walk away from our sessions knowing they were enough.

And with that, The Fit Flamingo was born.

The Fit Flamingo is a place for women to gather. This is our flock. We’re fun and quirky and maybe sometimes we don’t always fit in. But we were created to stand out. And above all, we were created to stand together.

This is fitness like you’ve never seen before.

Welcome to The Fit Flamingo.

Friend, I am so glad you’re here.

meet my mom & dad

Wedding photography by:
Shalyn Nelson, Love The Nelsons

hi hey hello!

I'm Madison Deaton. I'm a wife, personal trainer, business owner, dreamer and doer. I strive to create a safe space where women can gather and feel good in their own skin. Welcome to my world of feel-good fitness. Studio location: Plano, TX.

hi hey hello!

I'm Madison Deaton. I'm a wife, personal trainer, business owner, dreamer and doer. I strive to create a safe space where women can gather and feel good in their own skin. Welcome to my world of feel-good fitness. Studio location: Plano, TX.

@thefitflamingo

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